LocWorld 2015 Berlin- Train of Thought!

24 06 2015

To be honest, as earlier this month my train to Berlin made its way across the Czech –German border and I gazed out at the beautiful countryside either side of the river Labe/Elbe my expectations for the upcoming LocWorld were not high. I had attended LocWorld on a couple of previous occasions and found them let’s say “not really my cup of tea”.

Berlin_LocWorldThe train I was travelling on had set out from Budapest early that morning and after dropping me in Berlin would end its journey in Hamburg in the evening. Although early in the tourist season the passengers evidently came from many different countries and overland travel in this part of Central Europe is certainly a good reminder if one is needed of the rich linguistic and cultural mix in this relatively small part of the world.

So, onto Berlin and LocWorld, Skrivanek had a strategically located booth this year and I must say from my arrival on the Wednesday evening to departure on Friday lunchtime the event was a pleasure to be part of and my misgivings on the journey up were quickly dispelled.

The event was extremely well attended with a healthy mix of old faces and newbies, the exhibition area was not dominated by any particular participant so there was a constant ebb and flow of attendees from a wide range of LSPs, technology providers, freelance translators, members of professional bodies, academics and many others.

I said earlier that the Skrivanek booth was strategically located, to be more exact it was on the main route to the supplies of coffee and cake and this ensured a steady stream of visitors and just a few of the conversations I remember having were with colleagues from Egypt, Sweden, China and France. We also had the chance to greet many of our business partners in person. Thank you to everyone who called by to say hello.

There seemed a real eagerness among everyone I met to swap experiences, learn new things, make new contacts and generally make good use of every opportunity, both professional and social that LocWorld offered.

I’m sure many participants social highlight would be the Thursday evening grill party which took place on a perfect early summer’s evening by the shores of the Neuen Zee in Berlin’s famous Tiergarten.

All too quickly as it turned out, it was Friday lunchtime and time for me to make my way back , through the gathering crowds of Juventus and Barcelona fans ( in Berlin for the Champions’ League Final) to the railway station.

I believe it is customary at the closing ceremony of the Olympic Games for some VIP to say “these were the best games ever” well I’m not a VIP but I can honestly say that this was easily the best LocWorld I have attended. Why? Several factors I guess; Berlin is a great location – a truly laid back big city, Skrivanek exhibiting this year certainly made a difference, also a great mix of participants and speakers but I am convinced travelling by train rather than by air put me in a more “linguistically receptive” mood. I hope LocWorld is in Istanbul sometime soon, a trip on the Orient Express or its modern counterpart might be interesting!

Joe Atkinson

Beside The Seaside – Skrivanek at the 2014 ATC Conference

3 10 2014

This was the first time the Association of Translation Companies had held its annual conference outside London and if it was a gamble then it certainly paid off! In late September Brighton offers conference goers a combination of the traditional tranquil end of season at the British seaside and the vibrant multicultural atmosphere which is the trademark of the town today. Delegates could not fail to be energized!

The event took place at the Hilton Brighton Metropole Hotel 25th and 26th September and around 150 delegates from 30 countries participated. Many of the UK’s leading LSPs were in attendance as well as vendors, technology suppliers and linguists. Skrivanek was represented by UK Key Account Manager Joe Atkinson and Michal Rossa of Skrivanek Germany.
The day and a half flew by in a whirl of keynote speeches, workshops, the conference dinner and of course plenty of networking! This took place in a friendly and professional atmosphere, which I understand is a trademark of ATC events, all superbly organized by Geoffrey Bowden and his hard working team.


Joe Atikinson with Key Note Speaker Jack Welde of Smartling

The Keynote speeches, workshops, presentations and mini master classes offered something for everyone whether working in production, sales or both. A couple of standouts for me were Jack Welde CEO of Smartling and his “What the US Air Force taught me about being an entrepreneur” and “Sales-it’s a team effort” given by Anne- Marie Colliander, Inkrea.se Consulting AB.
A major attraction of the ATC conference for Skrivanek is the opportunity to meet up with several of our long standing UK based clients not only of course to thank them for their continued trust in us as a vendor but also to get valuable feedback regarding our services. Even in this age of technology there is a lot to be said for a chat over a cup of tea and a slice of delicious almond cake!

Likewise it was an excellent opportunity to meet LSPs both from the UK and other countries, with whom we don’t work as yet, not only to offer our services but perhaps just as importantly to share experiences. Over the two days I gained valuable insight from colleagues from for example Malta, Spain and France as well as getting first hand views on how the translation business works in the UK.
To sum up then, two days well spent. Although this was my first ATC conference I hope it will not be my last.

Joe Atkinson
UK Key Account Manager

Tel UK: 020 3239 3256