Greeting Chinese Travelers in Their Own Language

9 08 2017

The number of Chinese travelers visiting destinations around the world is rapidly increasing. And according to a recent survey*, when they travel, they are willing to pay for quality. Chinese visitors to the US, for instance, spend an average of $7200 USD per person.

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Quality is not the only thing Chinese tourists want: they prefer that language services be available on-site at their places of lodging, and the majority of hotels don’t have them, especially in the US. The survey showed that only 18% of hotels surveyed globally offer travel and tourism guides in Chinese and only 21% plan to offer it in the next 12 months. Meanwhile, only 17% of hotels polled also offer in-house Mandarin-speaking staff with about that same amount planning to offer the service in the coming year.

This is the current state of things in the hospitality industry, in spite of the fact that for 9% of Chinese tourists having travel and tourism guides available in Chinese is the single most important service they expect from their hotels, while 7% mentioned a Chinese language hotel website as an essential service. In-house Mandarin-speaking staff and Chinese language travel and tourism guides are also top desires.

Accommodation of Chinese tourists varies globally of course. Mandarin-speaking staff is offered by 23% of APAC hoteliers, compared to 5% in Europe, Middle East, and Africa (EMEA), 1% in the US, and 11% in Latin America. In 2015 and 2016, Japan hosted more travelers from China than from anywhere else.

With growth of Chinese visitors to the US expected to nearly double in the next few years – from 2.59 million visitors in 2015 to 5.72 million by 2021** — enormous opportunity awaits the hotelier committed to providing Chinese language materials and services. Chinese affluence and the easing of visa restrictions in many countries has opened up the world to Chinese tourists, and the flow of travelers from that part of the world seems bound to continue to grow.

Hoteliers and other hospitality industry businesses might do well to follow the example of enterprises such as the Four Seasons Hotel in Georgetown (Washington DC area) that offers Chinese language television and newspapers, with plans to introduce more traditional Chinese dishes on its menus. As part of its China 2020 Strategic Plan, Australia is instituting numerous initiatives, from giant video ads in Beijing subway stations, to the facilitation of easier payment methods for Chinese tourists.

Numbers indicate that now is the time to incorporate a response to this trend into your business plan. And whatever ideas you generate for connecting with Chinese visitors, Skrivanek will be able to create exactly the texts you need to ensure that they work well.

 

*Chinese International Travel Monitor 2017 by hotels.com, IPSOS research marketing firm

**Statista


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Categories : Global Marketing, Globalization, Uncategorized

Consider taking an interpreter when meeting with French business partners

25 07 2017

Europe’s second largest economy offers a number of opportunities. The key to a good relationship with French partners involves having a clear understanding of French culture and etiquette, which are distinctly different from those in the U.S. The French believe that the business relationships you develop are more important than the contracts, so think in the long-term about building partnerships.  

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To start with, remember: you’ll get furthest with some knowledge of French.

The traditional belief that the French often do not bother with English and other foreign languages is not far from the truth. In large and multinational companies, the situation is better, but it is still recommended to learn at least a few basic phrases in French. ‘Bonjour’ and ‘Enchanté’ (it’s nice to meet you) are almost essential. To a certain extent the emphasis on using their own language is due to national pride. The French have a deep patriotism. Although it is a very diverse country in which many different cultures live, they tend to have a reserved approach toward foreigners. If you are in doubt about a situation, it might be best to use interpreters’ services.

Stylish intellectuals

French society is very hierarchic, and this also has an effect on business relationships. Therefore, always be careful to ensure that your French business partner communicates with someone in a correlating position in your company. Respect toward a company’s management is also shown through gestures such as standing up when superiors enter the room, or through acknowledging their arrival, at the least.

There is a general emphasis on education and good morals. In discussions with you, French business partners may debate about the most wide-ranging topics and in the process assess your intellectual abilities. French men are gentlemen based on principle, treat women with courtesy, and adhere to ethical standards. Of course, there is also an emphasis on elegant fashion and aesthetics in general. For instance, the French consider the quality of their environment, wherever they are, to be very important. So, when choosing a location for lunch or dinner, consider not only the quality of the food and a good address, but also the restaurant’s interior design and ambiance.

First – and lasting — impressions

The French prefer personal interaction, so initial contact should be made by telephone, rather than e-mail. Arrive at meetings on time (although the French are comfortable with slight delays), shake your business partner’s hand, and start the meeting with casual conversation. The French do not get right down to the heart of the matter, and this is in part because they are seeking to understand you as an individual. If you seem disinterested in debating the issues involved with your potential deal, they can consider that a sign of arrogance.

The French pay close attention to detail, so you can expect a lot of added questions. It will be a major advantage to have a visual presentation prepared, such as a PowerPoint presentation, and descriptions in French will aid your cause. The French are generally conservative when it comes to body language.

When defending their own interests, the French know how to be tough, and when negotiating, they are suspicious of supposed “win-win” deals. They are not generally fond of risk, and prefer arrangements that leave room for adjustment and adaptation over time.

During negotiations, it is acceptable and appropriate to take detailed notes so that you will be able to ensure that everything makes sense. French meetings tend to be more creative than the average American business meeting. It can seem as if they are rudely interrupting you in conversation, but this is a customary French mode of expressing interest in the topic. It’s probably a good idea to pay close attention to their suggestions, without allowing them to throw off your focus. For important negotiations, it is a good idea to sign a written document, such as a memorandum. In fact, with the French oral agreements don’t mean much, so if you’re serious, get it in writing.

http://www.skrivanek.com


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Categories : Global Marketing, Globalization, Translation Industry, Uncategorized

“Legalese” is Confusing Enough in One’s Native Language

26 06 2017

The need for cross-border litigation increases annually as global trade does, and the discovery process of a foreign entity inevitably requires translation that is not simple or cheap. Thousands of pages of documents of all kinds in multiple languages might need to be reviewed to extract the information you need. According to an article in Multilingual (June 2017), the cost of the discovery process in litigation is “growing out of proportion to the benefits gained.”

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In fact, language barriers are a main obstacle preventing people, companies and organizations from acting to defend their rights internationally. In order to proceed when legal action is necessary and the costs of time and money are overwhelming, it’s tempting to ask a bilingual associate or employee, or even the client involved, to translate the relevant texts. But authorities in the countries involved will often refuse to even accept a document that is not translated well.

There are some tips to keep in mind that can make an overseas discovery and legal case more manageable:

  1. Use Machine Translation software strategically as a first step. Making a list of key words and concepts to search for and translate enables you to scour foreign language documents for passages of text that target the matter at hand. Putting those documents or passages into the hands of professional language service providers for precise translations is the next step.
  2. Right from the start, be very clear on which documents require summary translations, and which require certified translations (by human professionals). Subject matter experts are invaluable.
  3. Ensure that all involved parties understand “hold” policies for data so that nothing is compromised or lost. This means that the translations for your hold policies must be extremely clear and succinct.
  4. Be aware of which types of documents in which countries are actually “discoverable.” In the United States, for instance, privacy policies are much looser; it can be a surprise to find that in Germany or elsewhere you do not have a legal right to as much information.
  5. Moving forward, participation in global compliance programs and translation of all of your company’s basic texts into multiple languages, are two ways to show good intentions of transparency and inclusion, and to develop long-term policies that support any future legal needs.

Beyond the page, depositions may be required for the court presentation of your legal matter. Recorded legal statements intended for use as evidence will require skilled interpreters. Skrivanek has a history of over two decades of navigating the legal language translation and interpreting needs of international customers. We are ready to help you defend your rights anywhere in the world.


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Categories : Language News, Uncategorized

A New Language for Slavs from Croatia to Ukraine

6 06 2017

It’s an ancient human dream: the creation of a universal language that every person can speak and understand, regardless of their native tongue or country of origin. Universal languages, such as Esperanto, have attempted to fulfill that dream, and on a smaller scale, individual languages have united multiple dialects within their language into an “official” language that serves the common good.

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For several centuries attempts have been made to create a common language for Slavic speakers. In 1864, the author of one such “Pan-Slavic language project”* questioned why other European tongues – Greek, French, Italian, German, English – contain multiple dialects and yet manage to share a unified literary language, while Slavic dialects are incomprehensible to one another, with no shared mode of communication.

Now another inter-Slavic language has been developed and was presented June 1 of this year. Total Croatia News reports that Czech linguist Vojtech Merunka and Croatian anthropologist Emil Hersak have collaborated in order to help simplify communication between Slavic speakers of different origins, and to improve the quality of machine translation.

Because English is currently the only intermediary language in Google’s online translation system, for instance, puzzling word offerings can arise when translating from one Slavic language to another. Here’s an example: with English as the connecting Google tool, the Croatian word “medvjed” (the noun, “bear”) ends up as “endure” in Polish and “carry” in Russian, because these are both English verbs that are synonyms with the English verb “to bear.”

Linguist Merunka says that the new Slavic grammar he and Hersak have designed is based entirely on the structure of Slavic languages and is simple enough that a speaker of one Slavic language could master it in a month, while a speaker of two Slavic languages would understand it right away. The vocabulary is also derived from Slavic roots, without artificial elements.

While historical efforts to unify Slavs through a Pan-Slavic language have sometimes been driven by cultural and political convictions that the Slavic people are all part of a single Slavic nation and their language should reflect that, Vojtech Merunka’s aspirations are not politically driven. It’s a practical matter of facilitating and streamlining connection among people whose languages have so much in common anyway, especially as globalization relentlessly forges ahead.

Skrivanek specializes in Slavic language translation and localization, and you may rest assured that we are up-to-date on the presence of any and all new languages in the region.

*Matija Majar-Ziljski (1809-1892), Wikipedia


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The Publications Office of the European Union awards a major project to Skrivanek and Jouve

11 05 2017

Paris, 9 May 2017: Jouve and Skrivanek win a new tender from the Publications Office of the European Union (http://publications.europa.eu) and will oversee the implementation of infrastructure for processing notices published in the Supplement to the Official Journal.

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This strategic project for the Publications Office of the European Union in view of the importance of the information being processed involved relying on a partner that could guarantee first-rate quality of service. Every day, the Supplement to the Official Journal of the European Union publishes public tenders issued by the countries of the European Union whose publication times are strictly prescribed.

In this context, Jouve and Skrivanek have been selected because of their capacity to offer a comprehensive solution (processing and translation of notices in all the languages of the countries of the European Union). To do this, the two partners have created a consortium bringing together around one hundred colleagues fully dedicated to managing the project.

The Jouve and Skrivanek teams will offer a high-availability platform allowing real-time operational monitoring of the notices published each day in the Supplement to the Official Journal.

At the operational level, Jouve will be responsible for reading, analysing and monitoring more than 500,000 notices per year (contract notice, award notice, etc.). Production will take place on a just-in-time basis in compliance with the publication periods legally prescribed in the texts of the EU, which range from 5 to 12 days.

Skrivanek will take care of translations of all notices that need to be fully or partially translated. Those are in principle notices from the EU institutions, bodies and agencies.  Skrivanek will handle translations from all and into all official languages of the EU.

In selecting the Jouve and Skrivanek bid, the Publications Office of the European Union can therefore rely on the complementary expertise of the two partners who are well-known for their ability to manage complex, multilingual document flows.

About Jouve: An expert in business data and a specialist in new technologies, Jouve is the indispensable partner for your digital transformation. Jouve realises the value in your most complex data, optimises your business processes and creates new digital experiences. Whatever scope you have in mind, our 2000 colleagues will assist you in your most ambitious projects and enhance your agility and your competitiveness in the digital era.

About Skrivanek: As one of the top 50 comprehensive languages service companies in the world, Skrivanek maintains a network of more than 45 offices in 17 countries throughout Europe, Asia, and the Americas, providing the highest quality translation and localization in over 100 languages. ISO 9001:2008 and EN 17100:2015 certification guarantees that processes and results have been tested and proven to meet and exceed industry standards.

Jouve press contact – Christèle Blay – Corporate Communications Manager – Tel.: + 33 1 44 76 54 43 / cblay@jouve.fr

Skrivanek press contact – Jaroslava Ouzka – Global Sales Manager – Tel.: +420 605 235 691 / jaroslava.ouzka@skrivanek.net


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Categories : Company News, Uncategorized

A Special Challenge for Political Interpreters: America’s 45th President

6 03 2017

Professional language interpreters of political leaders face numerous obstacles to accuracy. Among those: the speaker’s voice or accent, his or her attitude, missed words, misheard words, misconstrued logic of the speaker’s thoughts. When every sentence must be quickly or even simultaneously translated, the interpreter must – like lightning – 1) understand what is being said, 2) convert it, and 3) deliver it.

A prestigious job, certainly, but an extreme challenge under any circumstances.

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Add to this picture a leader like the new American President, whose speech contains multiple idiosyncrasies, and the problems are not merely technical, but can become ethical. As French translator Berengere Viennot wrote in the French edition of Slate, if she translates what he is actually saying, French listeners may not understand him; however, if she edits and smoothes his language then she misrepresents him as “an ordinary politician who speaks properly.”

An interpreter’s job requires acting; the interpreter must “become” that person whose words they are translating. Vile ideas, ugly words, offensive arguments … these are not the interpreter’s to soften or exclude. It is incumbent upon interpreters to expressively communicate all of the ideas their subject speaks, as well as every emotion, nuance, and tonal element that can possibly be conveyed.

So translating low-minded comments and vulgar words is all part of the job, although slang, sarcasm, and innuendo are notoriously difficult to find equivalents for. What’s troubling in the 45th American President’s talk is more fundamental. Good interpreters attempt to get into the minds of the politicians they are translating, because if they can understand their subjects’ ways of thinking, the interpreters can more fluently anticipate and comprehend the speakers’ ideas. But finding integrated ideas at the core of the 45th President’s mind has proven difficult so far.

From the point of view of many professionals, Donald Trump’s ramblings often just don’t contain clear meanings. Agness Kaku, based in Tokyo, told the Washington Post that within Trump’s remarks the subject is very easy to keep track of: “it’s about him, it’s about the enemy.” But the actual point of his sentences is hard to track. “It just drifts,” she said. “You end up having to guess as a translator, which isn’t very good.”

And who takes the blame for incoherent translations that might have relied on some guessing?

“Trump gives me outbreaks of sweat,” his German translator said, according to a Tweet by journalist Laura Schneider. “He is so contradictory that people think the translator talks rubbish.”

There have been many tense moments and high stakes in the history of political interpreting, and it seems there may be an increased number in the near future. But on the other hand, in your world, for your interpreting needs, Skrivanek offers some of the best professionals in the industry, and we are ready for any challenge.

J. McShulskis


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Categories : Global Marketing, Language Peculiarities, Quality, Translation Industry, Uncategorized

Germany’s Dedication to Data Privacy

6 02 2017

Germany is working toward being the most secure digital data site in the world. But as the world’s citizens knit together in networks that aren’t confined within geopolitical borders, the governments of individual countries with strong values face complex legal and trade-related issues when trying to assert them.

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A serious emphasis on privacy is embedded in German law, and even more deeply ingrained in German culture. The 1949 German constitution created after WWII forbids spying on German citizens, and challenges to the fierce protection of privacy tend to spark quick, wary references to the past. The Federal Data Protection Act was established in 1990, and has continued to be strengthened since then.

Digital Society, in Berlin, is a group of 35 industry specialists (such as copyright lawyers, cryptography professors and journalists) formed in 2010 to keep the public educated about data privacy issues, and to propose legislation to the German parliament. “In Germany,” said Markus Beckedahl, one of Digital Society’s founders, “privacy is a civil right, and in the United States, it’s an option.” Edward Snowden’s 2013 revelations about the US data collection of German citizens’ phone conversations by the NSA dominated German media for a while, and damaged German-American relations.

But pressures from the EU and international giants like Google and Amazon, push data-sharing agreements that prioritize corporate profits and consumer convenience, as well as fears, such as that of terrorism. Many countries are building policy around such concerns, but Germany would like to avoid capitulation to compromised security standards, even as it retains leadership as an economic power.

A recent survey by auditor KPMG and the German digital trade association, Bitkom, shows that 83% of German companies expect their cloud provider to retain its data centers in Germany, while 74% want them to at least be located somewhere in the EU. This is not a perspective that supports such strategies as the EU plan to create the Digital Single Market (DSM), which would be a unified EU digital market that eliminates regulatory barriers for online services and goods.

Nor does this attitude embrace the EU-US Privacy Shield agreement that went into effect in July of 2016. That agreement gives companies the legal right to transfer data from the EU to the US, but with required US Department of Commerce reviews. Resistance continues, however, although one compromise that seems to be effective as practiced by companies such as Microsoft, is to assign “data trustees” within Germany, no matter where the data is physically stored or what levels of encryption it has undergone.

Awareness of this highly sensitive issue is important to keep in mind when dealing with German clients, maintaining respect for boundaries you may not be accustomed to dealing with. Skrivanek Group is well acquainted with all the relevant subtleties of the German culture and language, as well as the country’s laws, including the new and volatile area of cyber-law.

 J. McShulskis

 

 


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