Localization: Targeting Africa

Consumer goods markets in African countries are rapidly expanding due to numerous factors: population growth and urbanization, emergence of a middle class and shrinking poverty levels, youthful demography, vast natural resources and inward investment, improved business and trade environment, and expanded use of technology. For exporters to Africa, the good news is strong, but challenges… Read More Localization: Targeting Africa

Machine Translation is not Google Translate

Google Translate is one of the most popular instant translation systems available online, and while it is certainly a type of “machine translation,” it’s quite a different tool than those used in certain situations by professional language service providers (LSPs)such as Skrivanek. To generate translations, Google Translate (GT) searches millions of sentences for comparable patterns… Read More Machine Translation is not Google Translate

Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently?

Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently? Poor grammar on websites scares 59% away A new study has revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or… Read More Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently?

Clients will spend more on products marketed in their own language

Are you coping with the challenges of expanding into foreign markets? This research from Common Sense Advisory on how language affects purchasing behaviors may interest you: There is very strong link between product information in the local language and the client’s likelihood of buying the product. 72.1% of clients spend most or all of their… Read More Clients will spend more on products marketed in their own language

What is the Darknet? Read on if you feel watched…

When online communications with your clients might be regularly ‘watched’ by strangers, it’s only reasonable to seek alternative web connections capable of providing greater privacy. Loosely and collectively referred to as the “Deep Web” or “Darknet”, encrypted internet sites are capable – for now – of doing just that. And when you are working with… Read More What is the Darknet? Read on if you feel watched…

Coca Cola’s mixing of French and English

Coca Cola’s mixing of French and English leeds to chaos: Coke cancels campaign after French gets lost in translation by The Canadian Press on Thursday, September 19, 2013 3:15pm – EDMONTON – Coca-Cola has cancelled a Canadian promotion that paired randomly generated English and French words inside bottle caps after an Edmonton woman got one… Read More Coca Cola’s mixing of French and English