Germans Appreciate Straightforwardness and Clarity. Hard Data and Numbers Are Decisive For Them in Business Negotiations.

The world’s third largest economy has long relationships with many other countries, and yet there are aspects of German business etiquette that are often overlooked. Germans’ heightened attention to detail, for instance, must be always kept in mind or you may weaken your chances in Germany’s highly competitive market. From expectations of professional behavior to… Read More Germans Appreciate Straightforwardness and Clarity. Hard Data and Numbers Are Decisive For Them in Business Negotiations.

The Politics, Psychology and Art of Scripts

The history of how scripts and alphabets emerge, evolve and disappear through history, is built on the changing tides of commerce, cultural dominance and religion. Two generations of a people who do not write their language in its original script will render that script endangered, and very nearly dead. Inspired by Omniglot.com (an online encyclopedia… Read More The Politics, Psychology and Art of Scripts

Culturalization: the Heart of Communication

There are experts employed by global companies like Microsoft, whose job descriptions might read something like: examination of everything going on at every level in every country where we sell products. Beyond adaption to such elements as foreign currencies, time zones, and programming requirements, and beyond translation of languages, culturalization is the process of deep-level… Read More Culturalization: the Heart of Communication

Greeting Chinese Travelers in Their Own Language

The number of Chinese travelers visiting destinations around the world is rapidly increasing. And according to a recent survey*, when they travel, they are willing to pay for quality. Chinese visitors to the US, for instance, spend an average of $7200 USD per person. Quality is not the only thing Chinese tourists want: they prefer… Read More Greeting Chinese Travelers in Their Own Language

Consider taking an interpreter when meeting with French business partners

Europe’s second largest economy offers a number of opportunities. The key to a good relationship with French partners involves having a clear understanding of French culture and etiquette, which are distinctly different from those in the U.S. The French believe that the business relationships you develop are more important than the contracts, so think in… Read More Consider taking an interpreter when meeting with French business partners

Thinking Global from the Beginning

European “Eunicorns” have a globalization advantage: out of necessity, they globalize much earlier than successful North American startup companies. Markets in France, Spain, Sweden and other European countries are so much smaller than the English-speaking block, that entrepreneurs think beyond their own borders from day one. Then, when expansion to new markets is the best… Read More Thinking Global from the Beginning

International Marketing Translation: the Pitfalls and Possibilities

If Coca Cola and Kentucky Fried Chicken can make expensive, comical international marketing mistakes, with all of the marketing translation these giant corporations have done over decades, then it’s clearly easy. Endless possibilities for mis-communication exist, ranging from inaccurate word choices to the inappropriateness sometimes of saying anything at all. An example of the latter… Read More International Marketing Translation: the Pitfalls and Possibilities

Apple’s ‘Swift Language’ and the Global Marketplace

In the dynamic currents of globalization, new products influence the market’s demands, and market demand influences product development. A case in point at the most fundamental level, is Apple’s newly introduced programming language, Swift, and companion Xcode6 mobile app building toolkit. Swift’s introduction in June of this year has been met with appreciation by iOS… Read More Apple’s ‘Swift Language’ and the Global Marketplace