Apple’s ‘Swift Language’ and the Global Marketplace

In the dynamic currents of globalization, new products influence the market’s demands, and market demand influences product development. A case in point at the most fundamental level, is Apple’s newly introduced programming language, Swift, and companion Xcode6 mobile app building toolkit. Swift’s introduction in June of this year has been met with appreciation by iOS… Read More Apple’s ‘Swift Language’ and the Global Marketplace

Localization: Targeting Africa

Consumer goods markets in African countries are rapidly expanding due to numerous factors: population growth and urbanization, emergence of a middle class and shrinking poverty levels, youthful demography, vast natural resources and inward investment, improved business and trade environment, and expanded use of technology. For exporters to Africa, the good news is strong, but challenges… Read More Localization: Targeting Africa

Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently?

Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently? Poor grammar on websites scares 59% away A new study has revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or… Read More Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently?

Clients will spend more on products marketed in their own language

Are you coping with the challenges of expanding into foreign markets? This research from Common Sense Advisory on how language affects purchasing behaviors may interest you: There is very strong link between product information in the local language and the client’s likelihood of buying the product. 72.1% of clients spend most or all of their… Read More Clients will spend more on products marketed in their own language