New Markets in an Ancient Land – Localizing in Persian

Nearly 80 million people inhabit Iran, the second largest country in the Middle East, and years of trade restrictions have limited that enormous consumer population’s connection to international products. Businesses in the west hoped for an explosion of trade after the nuclear-program-related trade sanctions of 2012 were lifted in early 2016, but that has not… Read More New Markets in an Ancient Land – Localizing in Persian

Is the Spanish of Argentina the Sexiest?

The failure of European Spanish as a one-size-fits-all language for every Spanish-speaking country in the world is illustrated by a trend in the publishing industry. Independent Spanish publishers are seeking markets beyond Europe, in both the U.S. and Latin America, since financial recovery in Spain has been slow. Interestingly both the Spanish language used and… Read More Is the Spanish of Argentina the Sexiest?

Skrivanek will be at CTIP – Clinical Trials Innovation Programme, Hamburg June 27th-28th 2016

Skrivanek’s newly appointed Global Sales Manager Jaroslava Ouzka will be representing the company at 5th CTIP event in Hamburg towards the end of June. Jaroslava has been with Skrivanek over 10 years and  has extensive experience of all aspects of the translation business. Most recently she has headed Skrivanek’s  division providing language services to major… Read More Skrivanek will be at CTIP – Clinical Trials Innovation Programme, Hamburg June 27th-28th 2016

Global Planning needs Local Knowledge

  The reality of international expansion for any company is that the strategies developed for one country may be ineffective in another. The millions of people in untapped markets all over the world may in fact represent future customers, but there are unique and numerous obstacles presented by each distinct cultural group.  Specific local knowledge… Read More Global Planning needs Local Knowledge

India — Marketing in Babel

With over one billion people speaking 780 languages that use 86 scripts*, India clearly presents staggering marketing challenges. Add to its size and diversity the digital immersion of its citizens, and the picture begins to come into view of an enormous population of potential buyers for which the traditional western buying infrastructure may be obsolete. While… Read More India — Marketing in Babel

International Marketing Translation: the Pitfalls and Possibilities

If Coca Cola and Kentucky Fried Chicken can make expensive, comical international marketing mistakes, with all of the marketing translation these giant corporations have done over decades, then it’s clearly easy. Endless possibilities for mis-communication exist, ranging from inaccurate word choices to the inappropriateness sometimes of saying anything at all. An example of the latter… Read More International Marketing Translation: the Pitfalls and Possibilities