Germans Appreciate Straightforwardness and Clarity. Hard Data and Numbers Are Decisive For Them in Business Negotiations.

The world’s third largest economy has long relationships with many other countries, and yet there are aspects of German business etiquette that are often overlooked. Germans’ heightened attention to detail, for instance, must be always kept in mind or you may weaken your chances in Germany’s highly competitive market. From expectations of professional behavior to… Read More Germans Appreciate Straightforwardness and Clarity. Hard Data and Numbers Are Decisive For Them in Business Negotiations.

The Politics, Psychology and Art of Scripts

The history of how scripts and alphabets emerge, evolve and disappear through history, is built on the changing tides of commerce, cultural dominance and religion. Two generations of a people who do not write their language in its original script will render that script endangered, and very nearly dead. Inspired by Omniglot.com (an online encyclopedia… Read More The Politics, Psychology and Art of Scripts

Culturalization: the Heart of Communication

There are experts employed by global companies like Microsoft, whose job descriptions might read something like: examination of everything going on at every level in every country where we sell products. Beyond adaption to such elements as foreign currencies, time zones, and programming requirements, and beyond translation of languages, culturalization is the process of deep-level… Read More Culturalization: the Heart of Communication

Greeting Chinese Travelers in Their Own Language

The number of Chinese travelers visiting destinations around the world is rapidly increasing. And according to a recent survey*, when they travel, they are willing to pay for quality. Chinese visitors to the US, for instance, spend an average of $7200 USD per person. Quality is not the only thing Chinese tourists want: they prefer… Read More Greeting Chinese Travelers in Their Own Language

Consider taking an interpreter when meeting with French business partners

Europe’s second largest economy offers a number of opportunities. The key to a good relationship with French partners involves having a clear understanding of French culture and etiquette, which are distinctly different from those in the U.S. The French believe that the business relationships you develop are more important than the contracts, so think in… Read More Consider taking an interpreter when meeting with French business partners

A Special Challenge for Political Interpreters: America’s 45th President

Professional language interpreters of political leaders face numerous obstacles to accuracy. Among those: the speaker’s voice or accent, his or her attitude, missed words, misheard words, misconstrued logic of the speaker’s thoughts. When every sentence must be quickly or even simultaneously translated, the interpreter must – like lightning – 1) understand what is being said,… Read More A Special Challenge for Political Interpreters: America’s 45th President

Germany’s Dedication to Data Privacy

Germany is working toward being the most secure digital data site in the world. But as the world’s citizens knit together in networks that aren’t confined within geopolitical borders, the governments of individual countries with strong values face complex legal and trade-related issues when trying to assert them. A serious emphasis on privacy is embedded… Read More Germany’s Dedication to Data Privacy

New Markets in an Ancient Land – Localizing in Persian

Nearly 80 million people inhabit Iran, the second largest country in the Middle East, and years of trade restrictions have limited that enormous consumer population’s connection to international products. Businesses in the west hoped for an explosion of trade after the nuclear-program-related trade sanctions of 2012 were lifted in early 2016, but that has not… Read More New Markets in an Ancient Land – Localizing in Persian