In the interest of safe skies, the International Civil Aviation Organization (ICAO) promotes flight communication in one standardized language. It’s called Aviation English. Since the 1940s English has been the primary language of communication in aviation. But over the years, as air travel increased exponentially, the lack of a required, standardized English for the industry became increasingly… Read More The Universal Aviation Language: English
The effects of a global pandemic that were unknown a year ago are now familiar features of our daily lives. A big part of the change is a “stay-at-home economy” that has altered consumer buying patterns and rendered irrelevant many old marketing norms. We all know this – but how should we respond? One example… Read More SEO for a Pandemic Economy – 7 Tips
Here in the early months of 2021, some facts about 2020 are coming into focus. One of those facts is that the LSPs that form the client base of Skrivanek’s B2B activity were busy and successful last year. Despite COVID, revenues from our LSP clients were the highest ever. Many of these companies – major LSPs… Read More Skrivanek Partners Deliver Best Revenues Ever in 2020
It goes without saying that 2020 scrambled global business expectations and patterns. Different industries fared differently, and some companies suffered while others flourished. Global Sales Manager Jaroslava Ouzka answers questions about the pandemic year in review. How did our staff and our clients handle the challenges? What does Jaroslava see ahead in 2021? Did you… Read More Global Sales Manager Jaroslava Ouzká Evaluates 2020
If you’ve hesitated to take your products into unknown markets, you may have been acting on good instincts. Until you understand the people you intend to sell to, your marketing efforts can be more than a waste of time and money – they can alienate customers by making them feel you don’t know who they… Read More Translating Valuable Market Data
Language is the primary medium humans use to capture and share what we experience. Translation is the art of carrying a message created in one language to the speakers of another language. Language and translation knit humans around the world together for a myriad of causes. But what about the world itself? “Ecolinguistics” refers today… Read More Ecolinguistics, Translation, and Planet Earth
Linguistic diversity is a defining feature of the nation that’s poised to edge out the US as the second largest economy in the world: India. One of the most long-lasting investments you can make for your business in this thriving market is product localization for some of those languages. However, it must be well-informed and… Read More Localization in India – Five Major Considerations
Remote work has been steadily the fastest growing sector of employment. According to the Global Remote Working data, the global force is spending less time in the office and more time working remotely, with a 62% average of global companies offering a flexible workspace policy. Recent events have increased the number of people working from… Read More 6 Essential Tips to Work Remotely
The following advice is based on recommendations by Translators Without Borders, whose members are currently engaged around the world in translation and interpreting for COVID-19 related needs. Plain language writing is often a good choice for translations, or for texts that are likely to be translated. This is especially true during an emergency. Plain language… Read More Cut Confusion, Use Plain Language
In this current situation, even if deep inside we know, that at some point we will all get through it, the pressure is at an all-time high. Whilst in lockdown, there are few opportunities to blow off steam, making it harder for us to enjoy our precious life. Stress is the body’s natural response to… Read More Breathe -Exercise- Create De-stress
