Beside The Seaside – Skrivanek at the 2014 ATC Conference

This was the first time the Association of Translation Companies had held its annual conference outside London and if it was a gamble then it certainly paid off! In late September Brighton offers conference goers a combination of the traditional tranquil end of season at the British seaside and the vibrant multicultural atmosphere which is the trademark of the town today. Delegates could not fail to be energized!

The event took place at the Hilton Brighton Metropole Hotel 25th and 26th September and around 150 delegates from 30 countries participated. Many of the UK’s leading LSPs were in attendance as well as vendors, technology suppliers and linguists. Skrivanek was represented by UK Key Account Manager Joe Atkinson and Michal Rossa of Skrivanek Germany.
The day and a half flew by in a whirl of keynote speeches, workshops, the conference dinner and of course plenty of networking! This took place in a friendly and professional atmosphere, which I understand is a trademark of ATC events, all superbly organized by Geoffrey Bowden and his hard working team.

Joe Atikinson with Key Note Speaker Jack Welde of Smartling

The Keynote speeches, workshops, presentations and mini master classes offered something for everyone whether working in production, sales or both. A couple of standouts for me were Jack Welde CEO of Smartling and his “What the US Air Force taught me about being an entrepreneur” and “Sales-it’s a team effort” given by Anne- Marie Colliander, Consulting AB.
A major attraction of the ATC conference for Skrivanek is the opportunity to meet up with several of our long standing UK based clients not only of course to thank them for their continued trust in us as a vendor but also to get valuable feedback regarding our services. Even in this age of technology there is a lot to be said for a chat over a cup of tea and a slice of delicious almond cake!

Likewise it was an excellent opportunity to meet LSPs both from the UK and other countries, with whom we don’t work as yet, not only to offer our services but perhaps just as importantly to share experiences. Over the two days I gained valuable insight from colleagues from for example Malta, Spain and France as well as getting first hand views on how the translation business works in the UK.
To sum up then, two days well spent. Although this was my first ATC conference I hope it will not be my last.

Joe Atkinson
UK Key Account Manager
Tel UK: 020 3239 3256


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