If the Hispanic market in the United States were a standalone country, it would rank among the top 20 economies in the world.
At 15.4 percent of the population, Latinos are the largest minority group in the United States. They are a growing presence in all sectors of the economy, play an increasingly important role in government and politics, and are influential across a wide range of cultural domains.
Gala hosted a webinar on the importance of the Hispanic US market, based on the reports of The Nielson Company – and on the importance of translating your materials into Spanish, to reach this growing target group.
The concerning report of The Nielson Company can be found here: